Though Rovio (the game company which owns Angry Birds) has a large budget and big dreams, the small business owner can learn valuable lessons.
1. Angry Birds is easy to play
Anyone can download the app and get started playing. There’s no instruction manual and no rules to explain.
Takeaway: Simplify your customer’s experience.
2. Angry Birds is addictive
The first time I downloaded Angry Birds, I played for six hours straight – until 4 a.m. Each level in Angry Birds is straightforward: Kill all the pigs with the least amount of birds possible. Players will redo levels until they get a three-star rating for excellent strategy.
Takeaway: Tell your customers exactly what to do, and be consistent.
3. Angry Birds can be played in short bursts
On the bus, in line at the grocery store, or while waiting for the movie to start – Angry Birds can be played for as long or short as the user wants.
Takeaway: Consistently release content meant for quick digestion.