“I want to market my business, but I don’t know what to say.”
This is the most common thing I hear small business owners say. They know why they have a business – - usually based on a personal passion or a problem they identified in the community — but they don’t know how to express it.
The key to finding your marketing voice is to think about why you do what you do.
It’s not easy to own a business. Many people have dreams of entrepreneurship but they can’t make the leap from a steady paycheck and a known future. When you work in corporate America, the path is clear: climb the ladder until you retire.
With your own business, the path isn’t as clear cut. No one gives you a promotion in your own business. You might want to expand your business or make more money as the basis for your marketing plan. A higher profit margin or an expanded product line is a goal, not a marketing voice. Your voice doesn’t change with your goals.
Connect with the original feeling which inspired you to take the leap.
Here are some of the feelings my clients have expressed:
This is the place to find your marketing voice.
This is the most common thing I hear small business owners say. They know why they have a business – - usually based on a personal passion or a problem they identified in the community — but they don’t know how to express it.
The key to finding your marketing voice is to think about why you do what you do.
It’s not easy to own a business. Many people have dreams of entrepreneurship but they can’t make the leap from a steady paycheck and a known future. When you work in corporate America, the path is clear: climb the ladder until you retire.
With your own business, the path isn’t as clear cut. No one gives you a promotion in your own business. You might want to expand your business or make more money as the basis for your marketing plan. A higher profit margin or an expanded product line is a goal, not a marketing voice. Your voice doesn’t change with your goals.
Connect with the original feeling which inspired you to take the leap.
Here are some of the feelings my clients have expressed:
- Life coach: “I want to help people become who they always wanted to be.”
- Yoga teacher: “I want to make physical fitness fun and affordable.”
- Personal trainer: “I want to help people to recover faster from injuries and chronic pain.”
- Financial planner: “I want people to feel like they’re in control of their checkbook.”
- Hair stylist: “I want women to feel great in their own skin.”
- Writer’s club: “I want to provide a safe space for writers to express themselves and find support.”
- Church: “I want to create a community gathering space for people who are seeking something bigger than themselves.”
- Health education nonprofit: “I want people to love their bodies.”
This is the place to find your marketing voice.
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