Search the site...

Andi Enns
  • Home
  • About
  • Blog
  • Events
  • Contact
  • Home
  • About
  • Blog
  • Events
  • Contact

How To: Find Your Marketing Voice

5/16/2013

2 Comments

 
Picture
“I want to market my business, but I don’t know what to say.”

This is the most common thing I hear small business owners say. They know why they have a business – - usually based on a personal passion or a problem they identified in the community — but they don’t know how to express it.

The key to finding your marketing voice is to think about why you do what you do.

It’s not easy to own a business. Many people have dreams of entrepreneurship but they can’t make the leap from a steady paycheck and a known future. When you work in corporate America, the path is clear: climb the ladder until you retire.

With your own business, the path isn’t as clear cut. No one gives you a promotion in your own business. You might want to expand your business or make more money as the basis for your marketing plan. A higher profit margin or an expanded product line is a goal, not a marketing voice. Your voice doesn’t change with your goals.

Connect with the original feeling which inspired you to take the leap.

Here are some of the feelings my clients have expressed:

  • Life coach: “I want to help people become who they always wanted to be.”
  • Yoga teacher: “I want to make physical fitness fun and affordable.”
  • Personal trainer: “I want to help people to recover faster from injuries and chronic pain.”
  • Financial planner: “I want people to feel like they’re in control of their checkbook.”
  • Hair stylist: “I want women to feel great in their own skin.”
  • Writer’s club: “I want to provide a safe space for writers to express themselves and find support.”
  • Church: “I want to create a community gathering space for people who are seeking something bigger than themselves.”
  • Health education nonprofit: “I want people to love their bodies.”
Look again at the simplicity of those statements. At the core of your motivation for being an entrepreneur, you probably have a simple statement, too. You might have thought of it as a mission statement or a guiding principle.

This is the place to find your marketing voice.

2 Comments
best essay writing service link
7/13/2019 06:31:18 am

Finding your voice in the world of marketing takes time. It doesn't evolve nor improve overnight because it is a process that you need to overcome. I guess, everything that is hard to conquer is always worth it. And entering the world or marketing could be one of that. I am hoping that more and more people will have the eagerness to be involved in this world. Absolutely, the process wouldn't be easy, but I am sure that everything's going to be worth it.

Reply
Giles link
4/6/2021 08:37:05 am

Hello mmate nice blog

Reply



Leave a Reply.

    Picture

    Andi Enns KAHCLAMAT

    Andi Enns loves helping businesses grow.

    Picture
    Powered by Eventbrite

    Categories

    All
    Big Picture
    Book Review
    Digital Media
    Experiments
    Inspiration
    Marketing/PR
    Money

    Like me on Facebook

    RSS Feed

Have you requested your free breakthrough session  yet?
Copyright 2006-2016 Andi Enns. 
All rights reserved.