Search the site...

Andi Enns
  • Home
  • About
  • Blog
  • Events
  • Contact
  • Home
  • About
  • Blog
  • Events
  • Contact

Can good publicity be bad for business?

5/13/2014

1 Comment

 
Publicity Hound posted an article outlining a segment of people who hate when their consultants are active in publicity-seeking efforts. 
Picture
The study showed 11 percent of introverted entrepreneurs actively choose not to pursue business with someone who has social proof of expertise, and another 48 percent holds no value in your publicity. 

Since introverts make up somewhere around half of the population (and are more often found in creative fields, as many entrepreneurs are), it's daunting to think that your efforts to land social proof is useless or even detrimental to a third of your audience (59 percent total, divided by half for introverts only).  

Before you decide to never answer a HARO query or send out a press release again, consider this. 

This study asked respondents to answer based on the idea that they already know the consultant. But how many more heard about the consultant from the magazine cover or speech? 

The respondents had three main concerns:
  • An expert is too expensive for me
  • An expert doesn't have time for me
  • A publicity seeker will not be able to get along with me

I counter these concerns with the consultant's view: 
  • A client who is primarily concerned with price will never be happy with yours (no matter how low it is)
  • A client who won't contact you because they assume something about your business isn't going to bring her concerns to you anyway
  • A client who abhors publicity may not be ready for success themselves

If you're in the service industry, don't get suckered in the idea that positive publicity will turn clients away from you. If your positive publicity weeds out some clients, consider it a blessing. 
1 Comment
rushessay.com review link
10/11/2018 11:14:55 pm

All of us have our own preferences when it comes to our ideal consultants. But I understand those people who get annoyed with the fact that there are consultants who seem not to have their own decisions that's why they keep on asking public several opinions. They wouldn't be called consultants if they don't know what to do in the first place. But on the other hand, I am considering the idea that some of them might be in need of public opinion for a particular purpose.

Reply



Leave a Reply.

    Picture

    Andi Enns KAHCLAMAT

    Andi Enns loves helping businesses grow.

    Picture
    Powered by Eventbrite

    Categories

    All
    Big Picture
    Book Review
    Digital Media
    Experiments
    Inspiration
    Marketing/PR
    Money

    Like me on Facebook

    RSS Feed

Have you requested your free breakthrough session  yet?
Copyright 2006-2016 Andi Enns. 
All rights reserved.