Publicity Hound posted an article outlining a segment of people who hate when their consultants are active in publicity-seeking efforts.
The study showed 11 percent of introverted entrepreneurs actively choose not to pursue business with someone who has social proof of expertise, and another 48 percent holds no value in your publicity.
Since introverts make up somewhere around half of the population (and are more often found in creative fields, as many entrepreneurs are), it's daunting to think that your efforts to land social proof is useless or even detrimental to a third of your audience (59 percent total, divided by half for introverts only).
Before you decide to never answer a HARO query or send out a press release again, consider this.
This study asked respondents to answer based on the idea that they already know the consultant. But how many more heard about the consultant from the magazine cover or speech?
The respondents had three main concerns:
I counter these concerns with the consultant's view:
If you're in the service industry, don't get suckered in the idea that positive publicity will turn clients away from you. If your positive publicity weeds out some clients, consider it a blessing.
Since introverts make up somewhere around half of the population (and are more often found in creative fields, as many entrepreneurs are), it's daunting to think that your efforts to land social proof is useless or even detrimental to a third of your audience (59 percent total, divided by half for introverts only).
Before you decide to never answer a HARO query or send out a press release again, consider this.
This study asked respondents to answer based on the idea that they already know the consultant. But how many more heard about the consultant from the magazine cover or speech?
The respondents had three main concerns:
- An expert is too expensive for me
- An expert doesn't have time for me
- A publicity seeker will not be able to get along with me
I counter these concerns with the consultant's view:
- A client who is primarily concerned with price will never be happy with yours (no matter how low it is)
- A client who won't contact you because they assume something about your business isn't going to bring her concerns to you anyway
- A client who abhors publicity may not be ready for success themselves
If you're in the service industry, don't get suckered in the idea that positive publicity will turn clients away from you. If your positive publicity weeds out some clients, consider it a blessing.
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