If you google 'marketing tactics', you'll find millions of ideas. There are lists specialized to any industry you can think of, and there are always more and more things that brands are "supposed" to do to get in front of more audiences. You could drive yourself crazy trying to do all of them!
So what do you have to have and why?
So what do you have to have and why?
1. Website
If you don't have a website, people will doubt that you're a real business. Websites can provide information to your audience (so you spend less time talking to tirekickers) and help you generate leads. Not to mention all the places you can put more content!
2. Business Card
As much as we want to live in a paperless world, it's still easiest to stay in touch with someone you've just met if you can exchange written contact information. No one likes to stand over their phone, spelling and re-spelling their email address to you. Take this opportunity to use your card for lead generation and put a compelling call to action on your card.
3. Testimonials
You need quality testimonials as soon as possible. If you're already in business, ask your client or recent customers to help you out. If you're just getting started, put a large priority on cultivating these testimonials.
Once you have great testimonials, take it a step further and develop case studies of your clients' successes with you.
Once you have great testimonials, take it a step further and develop case studies of your clients' successes with you.
4. Elevator Pitch
So many entrepreneurs freeze up when someone asks them what they do! Prepare a clear answer for this.
Say the challenge that your clients face, and how you help.
"You know how entrepreneurs struggle with marketing? I help them find their voice so they can grow."
Say the challenge that your clients face, and how you help.
"You know how entrepreneurs struggle with marketing? I help them find their voice so they can grow."
5. Lead Magnet
Are you getting new leads through your marketing efforts? If not, you need a new lead magnet -- something compelling to your target audience so they will get in touch with you. This can be a piece of content (such as an ebook or webinar), an event, or a free consultation offer. Without it, your target audience will have less motivation to actually buy.
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